Gran Canaria participated in the official activities of the Pride of Tel Aviv 2022 with the sponsorship of the famous Dreck party in the port of the city.
From June 7 to 10, together with the KEN Comunicación team, visited Israel and carried out promotional actions during the, tourism representatives from the council of Gran Canaria visited Israel and carried out promotional activities during the week of Tel Aviv Pride 2022 . The main event took place in the city’s port, with the official sponsorship of one of the most important events of the year, the Dreck party.
The party took place on the night of June 8 and, in addition to more than 3,000 Israelis, drag queens and figures from the LGTBIQ+world from the island participated. Promotional gifts and the tasting of the famous Canarian rum Arehucas totally captured the attention throughout the night. In addition, all attendees were able to participate in asuccessfully drew attention throughout the night. In addition, all attendees were able to participate in a drawing for a trip to Gran Canaria for two people.
Later, on June 10, the drag queens from Gran Canaria shone in the official Pride parade that occupied the streets of Tel Aviv and held exchanges with the press and the local public, whom were then presented with the Gran Canaria LGBTIQ+ guide in hebrew.
During their stay in Israel, tourism representatives from Gran Canaria held collaborative meetings with Israeli representatives in order to position the island as a preferred European destination in the Israeli market
El concurso formó parte de una estrategia promocional de Gran Canaria en Israel, planificada y ejecutada por el equipo de KEN Comunicación en Tel Aviv.