TurEspaña organizes Shalom Spain in Tel Aviv

TurEspaña promotes Spanish destinations in the Israeli tourism sector with Shalom Spain, a conference organized by KEN Communication

Shalom Spain 2022 will be a day of exchange,outreach, and collaboration, bringing together representatives of the Spanish autonomous communities with Israel’s tourism decisionmakers.

Its objective is to affirm the Israeli presence and interest in Spain as an emerging market and to generate commercial agreements that promote Israeli tourism to the country. The first edition was held in 2018 and yielded very positive results.

Representatives of airlines, travel agencies and specialized journalists will participate in the event. Spain will be represented by TurEspaña, the Embassy of Spain in Israel  and tourism specialists from various autonomous communities interested in the development of the Israeli market, which currently has great potential.

During the conference, various important market segments for Spanish destinations will be presented, such as urban tourism, nature, MICE and LGBTIQ+. In addition, presentations, workshops, and commercial agendas will be held.

KEN Comunicación, will be responsible for the planning, organization and execution of Shalom Spain 2022 as well as for support and complementary activities during the trip to Israel to be undertaken by representatives of Spanish destinations. TurEspaña selected KEN Comunicación for its reputation as a benchmark in Israel for its event and
corporate image management at Spanish institutions, companies and associations, as well as content generation and website development in Hebrew.