Given the expansion of the web market in Hebrew and Arabic, it becomes important to have the website for these markets. For this reason, at KEN Comunicación we develop web platforms in RTL format.
Given the expansion of the web market in Hebrew and Arabic, it becomes important to have the website for these markets. For this reason, at KEN Comunicación we develop web platforms in RTL format.
In an increasingly digital world, internet users are growing on all platforms and, in particular, in Asian and Middle Eastern countries. For this reason, it is key today to have platforms designed from right to left to present and sell products and services in Arabic and Hebrew.
All web pages in languages that are written from right to left must be developed in RTL format. That is, publishing content specifically tailored to Middle Eastern language groups, such as Hebrew and Arabic.
At KEN Comunicación we develop websites in Hebrew specially designed so that content from Spain reaches Israel. For this reason, we apply a UX design and writing process that contemplates, from the beginning, this particularity, instead of simply copying a site in a mirrored way.
On a website in Hebrew or Arabic, not only are the texts written and positioned starting from the right side, but the rest of the interface elements, too. Buttons, navigation menu, graphics, footer must be placed with the same integral logic of the site.
Although for many it may present a challenge, KEN Comunicación years of experience lead us to understand websites globally, with a structure designed from scratch under this format. In this way, we are able to constantly refine the creation of these types of sites, and test and measure applied improvements.
In addition, our work with the development of digital content in Hebrew for destinations in Spain led us to understand the importance of good indexing in Hebrew. When it comes to the Israeli market, it is essential that any website published entirely in Hebrew, Israel url and keywords the advantages at the SEO level. In this way, positive results are achieved in web traffic, audiences and sales.
TurEspaña organiza en septiembre el Shalom Spain, un evento para promocionar destinaciones españolas en el mundo del turismo de Israel.
Gran Canaria participó de las actividades oficiales del Pride de Tel Aviv 2022 con el patrocino de la famosa fiesta Dreck en el puerto de la ciudad.
El concurso formó parte de una estrategia promocional de Gran Canaria en Israel, planificada y ejecutada por el equipo de KEN Comunicación en Tel Aviv.
KEN Comunicación organizó un viaje de familiarización a Gran Canaria del que participaron reconocidos influencers LGBTIQ+ israelíes.
Còrsega 195, Ent. 3, Barcelona, 08036
Ahad Ha’Am 9, Tel Aviv
+34 690 296 893
shalom@kencom.es
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